There are so many opportunities for business owners to meet people today. Whether you want to reach out to prospective customers, current customers, business associates or any other person for whatever reason, there is an avenue that fits your need.
Many of these are virtual avenues. Just a few minutes on Facebook, Twitter, LinkedIn, and all the other social media sites will show you exactly what I mean. Business owners often use these sites to promote their business and also to interact with friends, other business owners, customers and even prospective customers.
You can also offer information about your company on the various business pages and introduce yourself through your website's About page. Then there are also email campaigns, newsletters, blogs, etc. But all of these options are only the written word. What is missing is the tone of your voice. Your inflection. Your speech pattern. Your personality. Sure, you can add a smiley face or LOL on your written posts. But sometimes it's nice to hear what people are saying.
My husband and I were invited to participate with Shani Leccima of Married Millions for a Power Couple's Podcast. These segments are discussions with married couples who are in business together. What a great marketing piece! The various podcasts allow the listeners to get to know the business owners, learn how and why the business was started and how it has affected the marriage. The personalities really come out in these conversations.
But interviews are just one way to utilize the power of a podcast. The opportunities are endless. They can be extremely casual as these Power Couple's Podcasts are. But you can create them to be whatever you want them to be. Educational presentations, lectures, how-to opportunities and, of course, interviews.
There is a high level of flexibility, which serves marketing yourself and your company well. You can set the tone through the format, your voice, soft music in the background and the degree of interaction you create with your guests (if you have guests).
Delivery of the podcast itself is also flexible. Your listeners will have a choice of listening to it on their desktop or laptop, downloading it to a CD or mp3. With today's technology, there is no limit to the methods of marketing yourself and your company. Podcasts are just one additional option to get up close and personal so those you are reaching out to have the opportunity to know you just a little better.
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