How would you like a marketing tool that improves your reputation? How would you like a marketing tool that improves your traffic? How would you like a marketing tool that is easy and inexpensive time wise?
How would you like a marketing tool that is all three?
In this article I'm going to give you seven ways to decide if podcasting is an option to boost marketing efforts for you.
1. Do you need targeted, pre-qualified traffic? Podcasting is like article marketing in that people will visit your site as a direct result of seeing (or more correctly hearing) your work. If you haven't interested them then you won't have to waste your bandwidth on people who won't buy from you. If they visit your site then they are automatically a good prospect.
2. Do you need to increase your reputation? Because podcasting is a repeating media for your content, it will demonstrate to your potential customers -- over and over -- that you know what you are talking about. And as a direct result your reputation as knowledgeable in your field -- an expert -- will increase.
3. Do you need to improve your position on Google and the other search engines? Like a blog, podcasts are constantly changing and yet the information remains available. With a very slight amount of SEO you can quickly build your reputation with Google.
4. Do you have available bandwidth? Of course, not everything is a positive with podcasts. With effort the bandwidth can be kept low. And if you have to you can always offload them to a provider. However, they can be bandwidth hogs. And in order to guarantee that people stick around your site you need to store a history of them. That means lots of downloads and lots of bandwidth when compared to textual data.
5. Do you have available storage? This is the other half of the bandwidth issue. Yes, you can buy extra storage on the web. But however you do it, podcasts do take up a fair amount of storage which must be paid for.
6. Are your customers busy and time strapped? Are they looking for bite-sized information that's easy to ingest? Busy executives perceive podcasts as a great way to learn things. That's because executives tend to have very little time that isn't tied up already. Podcasts can be downloaded and listen to while doing other things. They also tend to be short.
7. Do you have the time? This is the biggest problem with podcasts. Because they are repeating you need to be regularly producing them. And each one will take time to design, write, record and edit.
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