So you've decided to create a podcast. You're all set to star in your own show. There's only one problem. You've heard about regular broadcasts and you're wondering what is involved in producing a podcast. After all, regular broadcasts have producers so shouldn't podcasts?
Don't worry. Producing a podcast isn't as difficult as it seems at first glance.
First off let's answer the question of what is producing. And then we'll get into the tasks involved.
So what is producing a podcast? Simply put anything that isn't on air is considered producing. All the technical and management functions are part of the production aspects. Even the selection of talent would be considered production. Although with a podcast of course the talent is sort of a given!
So what are the tasks involved?
There are six basic tasks involved in producing a podcast.
1. You need to start with a target audience in mind. Everything you do has to be done to attract and retain your target audience. In order to do that you need to develop a profile of the audience you want to attract.
2. You need to determine the format of the podcast. There are several possible formats of podcast from interview to columns to a single class. Each of the formats has its advantages and its disadvantages. You need to pick the one that suits your customer best and requires the least amount of effort on your part.
3. You need to write the podcast script. Depending on the format this may in fact involve many different scripts. However, on the other hand it may also involve a level of scripting that is essentially the same as the script design.
4. You need to record the audio. There's two parts to this. The physical recording of the audio is definitely a production task. The actual audio being recorded is typically considered part of the performance rather than the production. The separation is arbitrary really. Both pieces need to come together to produce a podcast.
5. You need to edit and package the audio. This is really two different tasks that are performed at the same time. Editing the audio involves removing errors and dead air in order to give a polished podcast. During that process music and bridge audio is typically added to give the podcast a professional sound.
6. You need to distribute and market the podcast. The final task in the production of a podcast is getting it into the hands of your audience. This consists of two different but related tasks. The second is marketing which is simply making the audience aware of the podcast. The first is distribution which can take many forms. Some of which are indistinguishable from marketing efforts.
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